Don't Guess. Test!
Constantly testing your campaign’s content is important, and at ControlShift we’ve just made it easier!
We’re rolling out a new feature that allows org admins to a/b test different titles for petitions and events. Admins can set up as many variants they’d like from the petition or event’s Admin page.
Once multiple variants have been added, each visitor will be assigned one of the available titles (which they’ll continue to see throughout their session). As the test progresses, we’ll automatically direct more visitors to the titles that are performing best – ensuring you get the most out of your campaign traffic.
Admins can monitor the test while it’s in progress, and we’ll continue the test until each title has received at least 200 conversions. Once a title variant has reached 95% confidence of being the best performer, we’ll automatically declare it the winner and it’ll become the official title for the petition or event. We’ll also show how much lift is associated with the winning title.
This feature is the first of our planned testing and growth optimization improvements. We’re aiming to make it easier for organizations to improve conversions, learn what motivates your audience, and turn more visitors into participants.
Ready to try it? Go to the admin page > Content of any petition or event in ControlShift and add an alternative title to get started.